Cookie Policy

1. What are cookies?

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, improve user experience, and provide information to site owners. This policy explains how Good2Govern uses cookies and similar technologies on our website and platform.

2. Essential cookies

These cookies are strictly necessary for the platform to function. They cannot be turned off. They include:

• Session cookies: maintain your login session while you use the platform.
• Security cookies: protect against cross-site request forgery and other security threats.
• Preference cookies: remember settings such as your region or display preferences.

3. Analytics cookies

We use analytics tools to understand how visitors use our website and platform, so we can improve the experience. These may include:

• Google Analytics: collects anonymous data about pages visited, time on site, and how users navigate the site. IP addresses are anonymised.
• Platform analytics: internal usage data to understand which features are used most frequently.

Analytics data is aggregated and anonymised. We do not use analytics cookies to identify individual users.

4. Marketing and advertising cookies

If we run paid advertising campaigns (e.g. on Facebook, Instagram or Google), third-party tracking pixels may be placed on the website. These may include:

• Meta Pixel (Facebook/Instagram): tracks visits to measure advertising effectiveness and may enable retargeting.
• Google Ads: tracks conversions from Google advertising campaigns.

We will update this policy when marketing cookies are activated. Where required by law, we will obtain your consent before setting marketing cookies.

5. Third-party cookies

Some features of our platform involve third-party services (e.g. Stripe for payments) which may set their own cookies. We do not control third-party cookies. Please refer to each provider's privacy and cookie policy for more information.

6. Managing cookies

You can control cookies through your browser settings. Most browsers allow you to:

• View cookies stored on your device.
• Delete existing cookies.
• Block cookies from specific sites.
• Block all cookies (note: this may affect platform functionality).

For guidance on managing cookies in your browser, visit www.aboutcookies.org.

7. Changes to this policy

We may update this Cookie Policy from time to time. Any material changes will be reflected on this page with a revised date.

8. Contact us

Questions about cookies? Contact us at info@good2govern.co.uk.